Northeast Alternatives: Content Marketing Specialist

As a Content Marketing Specialist at Northeast Alternatives, I wrote content and helped strategically message a variety of different materials to support our sales efforts. Each section details a different aspect of the external messaging I created at NEA.

Northeast Alternatives Dominates Fall Competition Scene

FALL RIVER, Mass.--(BUSINESS WIRE)--Northeast Alternatives (NEA) proudly added 12 new awards to its growing trophy case at the New England Cannabis Convention (NECANN) and the Commonwealth Cannabis Competition (COMCANCOMP), and the first-ever Massachusetts High Times Cannabis Cup: People’s Choice Edition this fall. These new prizes bring NEA’s trophy count to 32 awards for flower (14), edibles (4), vapes (1), concentrates (8), tinctures (2), and overall excellence as a dispensary (3).

Northeast Alternatives Wins Six New Awards for Cannabis Products and Overall Dispensary Excellence

FALL RIVER, Mass.--(BUSINESS WIRE)--Northeast Alternatives (NEA) has added six new awards to its trophy case in just one week, including being named the 2021 Best Cannabis Dispensary of the South Coast in South Coast Media Group’s 2021 Best of the Best competition. These wins bring NEA’s total to 20 awards for cannabis flower, edibles, concentrates, tinctures, and overall excellence as a dispensary. In total, NEA’s founders have won more than 30 awards during their careers.

Northeast Alternatives Withdraws from Massachusetts Commonwealth Dispensary Association Over Lawsuit

FALL RIVER, Mass.--(BUSINESS WIRE)--Northeast Alternatives (NEA) leadership team released this statement Sunday, January 24, in regards to their decision to withdraw from the Massachusetts Commonwealth Dispensary Association over its lawsuit with the Cannabis Control Commission: NEA disagrees wholeheartedly with the decision made by the Commonwealth Dispensary Association to sue the Cannabis Control Commission.

Blog Posts: Promotions and Pricing

These blog posts are hosted on NEA's website and were used as a way to connect our customers to in-store and statewide events, in-store bundles and promotions, new product prices, and to drive traffic to our website. Each blog post was messaged to thousands of customers through our VIP emails and text messages. 

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NEA Has The Best D@mn Prices!

Hey NEA Fam, we’ve all felt the effects of skyrocketing prices on everything from gasoline to groceries, so we’re going in the other direction. Starting right now, we’re excited to offer you the same amazing cannabis for even lower prices EVERY DAY! These are our best prices ever across our most popular categories including Flower, Prerolls, Edibles, and Vape Carts. These are not temporary discounts or offers, these are the REAL prices we’re offering you every day! Flower Enjoy 1/8ths pr
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ENJOY A MONTH OF BUNDLES AT NEA!

It’s Green Friday all month long at NEA! Ring in the season throughout November with NEW bundles and dope special prices on your favorite products. We’re so excited to amp up our holiday celebration with never-before-seen vape, edible, flower, and concentrate special bundles! But don’t delay–just like the most wonderful time of the year, these specials won’t last! We’re running a variety of bundles and some are only here until November 28!
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JOIN US FOR FREE SUNDAES THIS FRIDAY!

We’re ringing in Labor Day weekend with a bang! Come by our store this Friday, September 3, from noon to 4 p.m. for ice cream, games, visits from vendors, vaporizer bundles, and more! Keep reading to hear all about what we have in store for you! PAX engravings are back, and so is a great bundle offer! Bring your PAX device to get a FREE custom engraving. Learn about their vaporizers, pods, and state-of-the-art app technology. Haven’t bought yours yet? We’ve got you! Starting Friday, September

Blog Posts: Awards and Accomplishments

As the most-awarded dispensary in Massachusetts, I took every opportunity to message about our achievements. The below blog posts detail competitions, events, and products that won throughout the 2021 season. 

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THE BEST D@MN DISPENSARY IN MASSACHUSETTS!

When we first opened our doors in 2018, we set out to provide only the highest quality cannabis flower and products. We set that goal for ourselves and as a promise to you, our customers, and our patients. From the beginning, we also decided that we’d measure our success against the finest competitors in Massachusetts in as many events as possible. We’re proud to stand by the results–as of September 2021, Northeast Alternatives is still the most awarded dispensary in Massachusetts!

Blog Posts: New Products and Education

Below are blog posts that detailed new products and educate our customers on different topics, like how to use RSO and why we can't always answer customer questions online. 

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The Forbidden Fruit Difference

Are you ready for an edible experience that’s unlike any other? Try the newest addition to our edibles menu, Forbidden Fruit! Forbidden Fruit is America’s first-ever THC-infused natural dried fruit. We only use real, whole fruit that’s dried at peak ripeness to lock in its natural flavor. Then, we infuse each piece with the highest quality cannabis distillate to create an edible experience unlike any other. High in fiber and low in carbohydrates, these are edibles you can feel good about! Enjo

Messaging Strategy: The High Times Cannabis Cup

In 2021, the High Times Cannabis Cup held its first-ever People's Choice Awards in Massachusetts. I was instrumental in organizing our messaging strategy to sell the High Times Judges Kits at our store and also encourage participants to vote for NEA's products in the competition. Below are three articles used to inform customers about the High Times Cannabis Cup competition, vote for NEA's products in the competition, and showcase the competition's results. 

Marketing Materials: Bag Stuffers

Each bag stuffer gives an overview of each brand's products and offerings, as well as information about cannabis consumption. These bag stuffers were distributed to thousands of customers in our store and to attendees at events and trade shows around Massachusetts.